Visitor Channel completes SLHTA Pilot Project “Hidden Gems”
The Visitor Channel has recently completed the production of five (5) mini documentaries for a ‘Pilot Program’ promoting small properties in Saint Lucia. This pilot project was sponsored by the SLHTA’s Tourism Enhancement Fund which was established in October of 2013.
Working on a creative brief from the Saint Lucia Hotel and Tourism Association (SLHTA), the production created character-driven stories on the select properties which fall under the small hotels and guesthouses in Saint Lucia,
These short contemporary stories of 5 individual owners, demonstrate clearly how people are the makers of an unforgettable holiday experience.
Leading up to the main holiday season, the Visitor Channel expects the increased visibility of these properties, to result in additional business for the owners and their staff. With the short stories airing soon, viewers will be treated to the unique nature of these types of properties.
Small properties world wide have already been recognized as attractions for more independent travelers, who are more adventurous and contribute more directly to local communities.
Until the end of November 2015, the Visitor Channel is offering a special rate for productions and advertising, to the owners of the small properties and guesthouses in Saint Lucia. More information is available at: firstname.lastname@example.org – Subject HGems Special.
Managing Director of the Visitor Channel Mr. Andre Alexander and his team are pleased to share that the pilot production, which took place with five guesthouses, in various parts of the island, have contributed immensely in proving that Saint Lucia is by far more than simply beautiful.