Crafty Bumper Stickers Making In-roads in Anti-Litter Campaign
On September 4, 2019, the Saint Lucia Solid Waste Management Authority (SLSWMA), Saint Lucia Hospitality & Tourism Association (SLHTA), and Tourism Enhancement Fund (TEF) officially launched a joint campaign to reduce littering on the island.
Subsequently, in an effort to create sustained awareness against littering, informative bumpers stickers with the message “Garcon, you mad or what?” were created. The bumper stickers featured people tossing litter from their vehicles, a common practice on the island, and the catchy phrase denouncing that practice.
Over 1,000 bumper stickers were printed by the SLHTA and TEF and presented to the SLSWMA by Carl Hunter, Chairman of the SLHTA’s Environmental Committee.
After receiving word from the SLSWMA that the bumper stickers were receiving many positive responses from motorists who had placed them on their vehicles, a second batch of stickers with more colourful alterations were printed and presented to the SLSWMA.
The anti-litter campaign was the follow-up to an annual internship programme hosted by the SLHTA that targeted students from Soufriere Comprehensive School. As part of that programme, students were tasked with creating intuitive, non-offensive modes of convincing people not to litter.
These stickers are available free of charge at the Saint Lucia National Trust (SLNT), SLHTA and SLSWMA.