Author: slhta

(CASTRIES, Saint Lucia – Tuesday, December 22, 2020) – The SLHTA Tourism Enhancement Fund (TEF) is spreading the Christmas cheer in a big way this season by rewarding its members with much-needed assistance.

Four hundred displaced employees who were severely impacted by the economic fallout of the COVID-19 pandemic will be gifted food vouchers by the TEF. These employees will hale from the non-accommodation enterprises which are still experiencing look warm economic activity.

The generous gesture will cost the TEF approximately $80,000. However, the TEF believes that those who are the driving force of the tourism and hospitality sector deserve every assistance at this crucial juncture.

Within weeks of a partial shutdown in March this year following the COVID-19 outbreak, more than 15,000 employees within the local tourism and hospitality sector were laid off after the partial or total closure of many businesses. Some employees were forced to opt for either rotation or reduced pay. Despite a relaxing of the national shutdown since June and some employees returning to work, many are still off the job and without an income.  

On December 3, the TEF made a whopping $150,000. contribution to the Recover Saint Lucia initiative aimed at resuscitating the local economy. During that handover ceremony held at Bay Gardens Hotel, Chairman of the TEF, Winston Anderson, said any effort to resuscitate the local economy deserves every bit of support. He added that the tourism and hospitality sector bears a key responsibility for facilitating such an overall recovery.

“Tourism is a very key player in the recovery of the economy and has been badly affected,” he said. “We all know that this industry impacts the lives of so many sectors and the livelihoods of thousands of Saint Lucians, many of whom are yet to restart.”

(CASTRIES, Saint Lucia – Monday, December 7, 2020) – The SLHTA’s Tourism Enhancement Fund (TEF) signaled its strong support of the recently-launched Recover Saint Lucia initiative by donating $150,000 towards the new organization’s efforts.

A check handover ceremony was held on Thursday, December 3, in the Bay Gardens Hotel Conference Room and was attended by members of the Steering Committee for Recover Saint Lucia, the media and other partners of Recover Saint Lucia.

Chairman of the TEF, Winston Anderson, said any effort to resuscitate the local economy is deserving of support, noting that the tourism sector has a responsibility for and stands to gain from such a recovery.

“Tourism is a very keen player in the recovery of the economy and has been badly affected,” Anderson said. “We all know that this industry impacts the lives of so many sectors and the livelihoods of thousands of Saint Lucians, most of whom are yet to restart.”

Anderson said that during recent TEF meeting, the trustees voted unanimously to support the Recover Saint Lucia initiative. Although Recovery Saint Lucia’s mission far exceeds last Thursday’s donation, Anderson said every bit helps, urging others in the private sector to join the cause.

Head of Recover Saint Lucia’s Resource Mobilization Committee, Sanovnik Destang, said over $400,000 worth of projects have already been identified by his committee since the official launch on November 20, 2020. Nevertheless, he remains optimistic that these goals are reachable.

Private sector agencies and business leaders launched the special national initiative aimed at speeding up the recovery of Saint Lucia’s ailing economy by rallying the support of the government and citizens in applying innovative and adaptive responses to overcome the pandemic-induced economic crisis.

Spearheading these efforts are the new organization’s key members: Karen Peter (Chairperson), Dr. Stephen King (Health & Best Practice), Goretti Paul (Economic Opportunity), Noorani Azeez (Food Security), Sanovnik Destang (Resource Mobilization), and Adrian Augier (Communications).

“I would like to thank all those businesses who jumped on board without batting an eye,” said Recover Saint Lucia’s Chairperson, Karen Peter. “They jumped on board without even thinking, case in point, the Tourism Enhancement Fund. I believe that the minute we launched that initiative,

within two days I got a call from Noorani Azeez (SLHTA’s Chief Executive Officer) that the Tourism Enhancement Fund was willing to put in a seed donation.”

Jamecob’s Quality Construction Ltd. also handed over a check for $5,000 to Recover Saint Lucia’s efforts at last Thursday’s ceremony.

SLHTA’s Goodwill Ambassador and 2016 Olympic Games finalist, Levern Spencer, is keen on competing in the 2021 Olympic Games in Tokyo, Japan. Due to the ongoing COVID-19 pandemic, the Games, which were scheduled for 2020, were postponed amid public health safety concerns. 

In her quest to represent Saint Lucia at the Games, Spencer will need a considerable amount of sponsorship to offset her expenses related to preparation and participation in the world-class event. The world-ranked high jumper reached out to the SLHTA and, based on the existing relationship the Association shares with Spencer, her request for financial assistance was granted unanimously by the Trustees of the SLHTA’s Tourism Enhancement Fund

The SLHTA believes that Spencer’s representation at the international level not only showcases the island as a sporting destination, but also a tourism destination worthy of visiting. That was the underlying reason why Spencer was honoured as a Goodwill Ambassador at the SLHTA’s Annual General Meeting in August 2019.

In October 2019, fresh from her Pan American Games where she won a gold medal in high jump, Spencer returned home to a hero’s welcome at the VIP Lounge at the Hewanorra International Airport. The event was organized by the SLHTA.

The SLHTA will continue to support Spencer, who has been voted Sportswoman of the Year multiple times in Saint Lucia, because she sets a positive example to especially our youth, many of whom have taken up sports based on her inspiration.

The “Eat What We Grow” campaign, which was started by the Tourism Enhancement Fund (TEF), stemmed from the Virtual Agricultural Clearing House (VACH), a programme established by the Saint Lucia Hospitality & Tourism Association (SLHTA) in April 2016.

As organizations representing various entities in the local tourism sector, the SLHTA and TEF place a great deal of importance on strengthening the existing linkages between agriculture and tourism. So strong are these linkages that hundreds of farmers depend on the hospitality sector which purchases a fair share of their produce.

Since 2016, the SLHTA has made a significant impact in bridging the growing divide between tourism and agriculture. The WhatsApp platform on which the VACH operates provides an avenue for hundreds of farmers to upload information on agricultural produce available for sale and allows nearly two dozen hotels and two large food and beverage companies to upload demand information.

In response to the COVID-19 outbreak, the SLHTA and TEF felt that, especially during these trying times, people needed to eat healthy and nutritious foods, primarily agricultural produce grown locally. Therefore, the “Eat What We Grow” campaign was a timely initiative.

The “Eat What We Grow” campaign was launched in July 2020 at the SLHTA Secretariat in Rodney Heights. Among those in attendance were acclaimed musician and Goodwill Ambassador Ronald “Boo” Hinkson, local farmer Moses Renee, and SLHTA’s Chief Executive Officer Noorani Azeez, all of whom spoke to the need for healthy eating and supporting the local economy.

Hinkson also created a jingle for the “Eat What We Grow” campaign, and media house All Biz, which did a video for the jingle showcasing farms and local chefs.

Subsequently, when the “Recover Saint Lucia” initiative was launched and Azeez was chosen to spearhead the Food and Safety Committee, the “Eat What We Grow” campaign video was edited to include “Recover Saint Lucia” as a key partner, especially since both initiatives dovetailed in many ways.

The “Eat What We Grow” campaign also aims to create awareness about the wholesomeness of locally-produced foods and the need to support our local farmers, chefs and others whose livelihoods depend on the agricultural sector. Another aim of the campaign was the importance of starting small kitchen gardens to reduce on the food bill. 

In March 2020, there was a request from the administration of Victoria Hospital to the Tourism Enhancement Fund (TEF) for the provision of meals for frontline staff during their period of transition to the Owen King EU Hospital.

The transition to Owen King EU Hospital became necessary as local officials anticipated that the dreaded COVID-19 would become a major issue for front-liners. The transition also paved the way for Victoria Hospital to become the new Respiratory Clinic.

The TEF honoured the request, sourced a local catering company, and paid for the provision of meals for the hospital staff during the transition period. The gesture seemed a natural one, as our healthcare workers are among the first line of defense in fighting the pandemic.

The hospital’s administrators were gracious for the TEF’s generosity, especially during a period when they had little time to adjust not only to the big move, but also to the protocols adopted to fight the invisible and destructive threat called COVID-19.

Soon after that, the TEF joined forces with the National Meals Programme (NMP) to prepare and deliver thousands of meals prepared by chefs from various hotels across the island to under-privileged people whose hardship was worsened by the negative socio-economic impact of COVID-19.